Betsy Port

Coding is the foundation of my degree. I have a passion for design and an appreciation of implementing different languages to create.  

My Education: Lewis-Clark State College

BS  Computer Science, Lewis-Clark State College, 2015

AA Graphic Communication, Lewis-Clark State College, 2015

ACADEMIC ACHIEVEMENTS:

4.0 grade point average - Presidents List, Clifford W.E. Women in Technology Scholarship.

GRAPHIC DESIGN INTERNSHIP:

Graphic Arts Communications Department at Lewis Clark State College.

EMPLOYMENT HISTORY 

Infopro Learning | Marketing Manager, Idaho (2024 - 2025)

Supporting marketing initiatives across account-based marketing, event marketing, demand generation, and brand marketing functions. Developing and implementing marketing plans and strategies. Coordinating digital marketing, social media, email campaigns, and events. Conducting market research to identify trends and opportunities. Creating engaging content for blogs, newsletters, and social platforms. Collaborating with cross-functional teams to maintain brand consistency. Analyzing marketing campaign performance and providing improvement recommendations. Organizing promotional events to enhance company visibility. Supporting AI-first marketing initiatives. Managing C-Suite marketing campaigns. Driving client engagement through joint marketing activities.

Energy Services West | Marketing Manager, Washington (2023 - 2024)

Overseeing comprehensive Web Development operations, optimizing SEO strategies, and implementing advanced Google Analytics and Placement solutions. Creating compelling Graphic Design, including specialized EV Design concepts. Managing robust Social Media Marketing campaigns and curating engaging Newsletter content. Leading Branding initiatives and overseeing Promotional Inventory systems. Administering PPE FR compliance and resources. Coordinating successful Events from conception to execution. Crafting impactful Press Releases and developing original multimedia content. Championing Culture Inclusion practices across all platforms. Developing and implementing data-driven Strategic Marketing frameworks to drive business growth and enhance market positioning.

Lewis-Clark Early Childhood Programs | Data Manager, Idaho (2020-2023) 

Directed comprehensive data management operations across fourteen distinct facilities with rigorous Federal Government reporting compliance. Spearheaded complex Community Assessment analysis spanning seven counties across two states (2020-2023). Served as primary administrator for critical government reporting software systems. Led CMS Web Development initiatives, ensuring optimal functionality and user experience. Managed enterprise-level Salesforce Database administration, including implementation of automation workflows and custom reporting solutions. Orchestrated targeted Social Media Marketing campaigns, driving significant engagement and brand visibility. Designed sophisticated multimedia marketing campaigns with cohesive visual strategy. Produced professional-grade Content Videos from concept development through final production, enhancing brand messaging and stakeholder communications.

University of Idaho | Web Developer, Idaho (2017- 2020)

Architected and implemented comprehensive web solutions for multiple high-profile university departments including the Dean of Students, Campus Recreation, Idaho Greek Life, Student Life, Counseling Center, Student Affairs, Vandal Health, Violence Prevention, and Idaho Green Dot initiatives. Established and optimized strategic social media presence for Student Affairs and Dean of Students offices, driving significant increases in student engagement. Administered and streamlined 148 digital forms, enhancing data collection efficiency and user experience. Orchestrated 7 interconnected Events Calendars, ensuring seamless campus-wide communication. Pioneered the university's first SVG Interactive Mapping system, revolutionizing campus navigation and accessibility for students, faculty, and visitors.

Discovery Land Company | Artist, Idaho (2016- 2019)

Served as lead Artist creating distinctive visual assets for prestigious properties including Gozzer Ranch, Iron Horse, and Discovery Land Company portfolio destinations. Conceptualized and executed premium branded artwork aligned with luxury hospitality standards. Directed comprehensive inventory management operations for Hutton's Brand Store, implementing strategic procurement systems and optimizing product lifecycle management to enhance customer experience and maximize revenue opportunities.

Kiwi Air Helicopter Flight Seeing Tours | Marketing Manager, Washington (2009 -2015) 

Executed sophisticated graphic design concepts while leading comprehensive social media marketing initiatives to enhance brand visibility and engagement. Orchestrated dynamic event experiences from conceptualization through implementation, ensuring seamless execution and attendee satisfaction. Developed targeted email marketing campaigns with measurable conversion metrics. Spearheaded national-level marketing campaigns, implementing cross-platform strategies to maximize market penetration and brand recognition across diverse demographics.

Lancer Lanes and Casino | Graphic Designer, Washington (2009 -2015)

Delivered comprehensive brand identity solutions through strategic graphic design initiatives that elevated the company's visual presence across multiple platforms. Orchestrated targeted social media marketing campaigns resulting in substantial growth in customer engagement and venue traffic. Conceptualized and executed high-profile events that significantly increased revenue and strengthened customer loyalty. Led integrated marketing campaigns that consistently exceeded performance metrics. Produced professional-grade video content, enhancing promotional efforts and brand storytelling. Managed end-to-end website development and optimization, improving user experience and digital conversions. Cultivated and expanded corporate partnerships through strategic relationship management and customized sales solutions.

Lewiston Chamber of Commerce | Executive Marketing Manager, Idaho (2007-2009)

Directed comprehensive sales and marketing strategies that significantly enhanced chamber membership and community partnerships. Orchestrated the full lifecycle of print publications, overseeing content development, design, production, and distribution to strengthen the chamber's brand presence. Cultivated strategic public relations initiatives that elevated the chamber's profile among key stakeholders and throughout the community. Spearheaded the prestigious Inland Northwest Outdoor Show, managing all aspects from vendor recruitment and sponsorship acquisition to logistics coordination and attendee experience optimization, resulting in record-breaking attendance and revenue generation.